Consumer Tips


‘My Sharona’ Muse to MySharona.Realtor

Meet the woman who tied her famous name to her real estate domain. Learn how to own your online brand, too. When a song written about you reaches No. 1 on the Billboard Hot 100 and is synonymous with pop culture, you use it in your business marketing. After all, it was Sharona Alperin’s first […]

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Locations Close to Public Transit Boost Residential, Commercial Real Estate Values

Neighborhoods located within a half-mile of public transit services outperformed those in areas farther from public transit based on a number of factors, according to a recent report by the American Public Transportation Association and the National Association of REALTORS®. “The Real Estate Mantra – Locate Near Public Transportation” highlighted the critical role public transportation plays in […]

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Hitting 100 Agents, One Referral at a Time

In the following interview, Vickye Vasser, broker/owner of HomeSmart Realty South in New Orleans, La., discusses her growth path, and how her agents help her succeed. Region Served: New Orleans, La. Years in Real Estate: 25 Number of Offices: 2 Number of Agents: 100 I understand you have a legal background. Has this benefitted your […]

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A Chance to Help Is a Gift in Itself

Note: A few weeks ago (at press time), I had an experience I won’t ever forget, and I posted about it on social media. The response from the real estate community has been overwhelming and humbling. It reminded me what type of individuals we have in our space—kind, caring, empathetic and always ready to help. […]

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Green Principles Being Baked Into Every Aspect of Real Estate as the Tide Continues to Turn

Introducing the 2019 EverGreen Award Winners The Green REsource Council’s EverGreen Award, presented at the National Association of REALTORS® (NAR) annual convention, honors those real estate professionals who have dedicated themselves to sustainable business practices and a green life- and workstyle. In addition to possessing NAR’s Green Designation, EverGreen Award winners are recognized for performing […]

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Celebrating More Than 20 Years of Savings

NAR PULSE—NAR’s REALTOR Benefits® Program has been committed to providing benefits to REALTORS® for more than two decades and is celebrating several partner anniversaries this fall. Some offerings even predate the Program. Find out which milestones are coming up and how you can save today. Medicare Open Enrollment Is on Now Through December 7 Remind […]

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Zillow Partners With Giveback Homes to Support the Real Estate Industry in the Wake of Natural Disasters

In recent years, there have been a number of unprecedented natural disasters, from Hurricane Harvey—the second-most costly hurricane to hit the U.S. mainland since 1900—to the Camp Fire, the deadliest wildfire in California’s history. These disasters uproot families and wreck communities. At Zillow, we have long emphasized a corporate culture of giving, from our support […]

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Women in Real Estate: Ladies of Coldwell Banker Set Leadership Trends

While female leadership within the real estate space is becoming more commonplace, the playing field is still lopsided, with executive roles generally held by men. Today’s female leaders in real estate say the landscape is shifting, and trailblazers are helping to support individual growth and advancement within their brokerage regardless of gender. Here, female executives […]

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A Nod to History, a Look to the Future

How Michael Saunders & Company Mastered a Brand Enhancement An iconic local leader with both national and international reach for 43 years, Sarasota, Fla.-based Michael Saunders & Company (MSC) certainly didn’t need a branding campaign to make its presence known. But an increasing amount of “clutter” in the market led company Founder and CEO Michael […]

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Stephen C. Roney: Service and Marketing Expertise Make the Difference

Vitals: Berkshire Hathaway HomeServices Utah Properties Years in Business: 43 Size: 30 offices, 475 agents Regions Served: Northern Utah: Wasatch Back (Park City, Heber Valley, East Summit County, Jordanelle), Wasatch Front (Utah, Salt Lake, Davis and Weber Counties); and moving into Southern Utah: St. George 2018 Sales Volume: $2.195 billion 2018 Transactions: 3,556 www.bhhsutah.com As […]

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